Non-Profits Collaborate

When Airdrie Family Services launched a social marketing campaign called "What a child will be depends on you and me" they did so in collaboration with "Invest in Kids," a national not-for-profit organization whose goal is to help families make the most of their children's first five years. Invest in Kids was so impressed with Airdrie Family Services' initiative and agency that they wrote and posted an article on their web site, which includes a link to Airdrie Family Services. "The article includes the picture of our billboard going up, which was originally printed in the Airdrie Echo," says Penny Freeman, Executive Director of Airdrie Family Services. "We also have a link to Invest in Kids' web site on ours".

This collaboration not only increased exposure locally, but also allowed Airdrie Family Services to gain national exposure. "Our goal with this project was to increase positive functioning of parents, service providers, and families throughout Airdrie and area, with respect to Early Childhood Development with the ultimate goal of improving overall health and well being of children and families in Airdrie and area." explains Penny. "We believe we accomplished our goal and enhanced the awareness of the importance of Early Childhood Development within our community."

Airdrie Family Services is a non-profit charitable organization offering family support services to Airdrie and surrounding areas. Their web site provides information on programs, services, events, opportunities and their quarterly newsletter. Have a look for yourself at www.airdriefamilyservices.ca.

Submitted by Penny Freeman

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